post thumbnail

Business Translation Services used by Airlines

The air travel business is on the rise. Recently, more and more people have been choosing air transport to make their trips. Air travel around the world has been increasing rapidly over the last few decades, as has the number of air companies rivalling each other in terms of price. Due to this tough competition amongst airlines, sometimes they do not take enough care over some of the services that they are offering, such as business translation services. So why is translation so important in this industry, and what are the consequences of not offering a high quality service?

Just like in any other international industry, business translation services must be taken seriously for a company to succeed. Tourism services like airlines, which will be used by so many customers from so many nationalities, must offer reading materials, brochures, pamphlets or videos about their services in the customers’ languages, and the quality of these translations will reflect the professionalism of the business.

An illustration of how this professionalism towards business translation services is not applied is the case of a Chinese airline that recently got in trouble. Business translators working for an airline corporation called China Airlines incorrectly translated a the name of a county in Taiwan and included it on one of the inflight maps. One day, a Taiwanese traveller noticed the error. They took offence to it and made a complaint to the airline. Afterwards, the tourist board for the county also complained to China Airlines.

This event made the company appear unprofessional and gave it bad publicity from the media, creating a bad image of the company, and probably losing a lot of clients. All due to a simple translation mistake, which could have been easily avoided by taking more care over the commercial translation service that they use.

Using a good translation service will not only avoid errors like the one above, concerning words or numbers, but also those which can be caused by cultural differences. One instance of this is what happened in the opening flight to Hong Kong of an American airline (United Airlines). The airline had the idea of giving white carnations to the staff and passengers, having no clue that white carnations in Hong Kong symbolize death.

As soon as they found out, they changed them to red carnations, which symbolise good fortunes. Although they ultimately solved the situation, I wonder about the sadness, and possibly terror, those passengers felt when they were given the carnations in the first place; have any of our readers experienced anything similar? Once again, here is an example of how a silly mistake may be extremely detrimental to your business. Don’t take that risk – employ a quality translation provider!

Visit our business translation services page to find out more about how translation can help your business.

disney-institute-lingua-translations 178 × 75
amazon-lingua-translations 120 × 28
procter-gamble - Lingua Translations 114 × 92
london-partners-lingua-translations 154 × 101
Swansea City | Lingua Translations 154 x 146
Man City | Lingua Translations 154 × 154
FC_Barcelona_(crest) 154 × 156
Star_Wars_Logo.svg_-1 1280 × 773
FiFA | lingua Translations 154 × 86
The-Score 232x120
M & S 271 × 186
Walmart-Lingua Translations 232 × 65
Welsh Government & Lingua Translations 400 × 400
Costco & Lingua Translations 232 × 155

 

TUI-Group Testimonial 205 × 46 EN

Ian Chapman – Director of Holiday Experience –

“Lingua Translations provides instant multi-lingual options for TUI’s 24/7 Holidayline, so 24 hours a day, 365 days of the year TUI’s customers are connected to an interpreter instantaneously. This service is designed to help holidaymakers who find themselves in difficulty and require non-English language assistance.

The service offered by Lingua Translations provides us with instant translation for every destination we travel to, and has proved invaluable.”

Do you know how many different languages Ed Sheeran has sung in?

It’s no secret that Ed Sheeran wrote his latest album while traveling the world and soaking up different cultures and styles of music. But he went further than that. He also isn’t afraid to delve into the world of languages either. What’s most impressive is his commitment to getting the foreign lyrics and their pronunciation …

Read More

International French Fries Day

Today is one of the best day of the year: the international French Fries Day. But let’s find out something about most people’s favourite guilty pleasure. Apparently, French fries are not French at all. Their origin can be tracked back to Belgium, where potatoes were allegedly being fried in the late-1600s. The legend says that …

Read More
Get a quote today