post thumbnail

no-machine-translation 318 × 292Machine translation vs human translation. It’s like something from a sci-fi film – the battle between humans and machines; artificial intelligence turning on its human creators and, at best, rendering us obsolete, at worst, turning us into biofuel.

It’s a debate which is always rumbling along in the underbelly of the translation industry, and periodically raises its controversial head, with the Machine Translation Enthusiasts/Companies doing their best to convince unwitting businesses that it’s The Way Forward, and the Sensible People just smiling a bit condescendingly and getting on with persuading companies to source professional linguists for their translation work (which is basically what I’m attempting to do now).

The thing is, no matter how sophisticated the tools become, they’re always going to lack the human aspects of language. They’ll never grasp that words carry with them a multitude of cultural connotations and historical significance which can never be programmed into a machine.

Additionally, machines won’t ever master the art of word play, or understand stylistic choices. Neither will they query something they don’t understand if the context doesn’t make it clear. They can’t do extensive research or ask colleagues or clients to clarify an acronym. Yes, they can use sophisticated algorithms to cross reference databases and dictionaries and web pages, but that’s still no match for a person, who won’t be restricted by programming limitations, and can think around the problem.

Moreover, languages change constantly, subtly, with each year that passes. People make up new words and hijack old ones to take on new meanings. I’m sure everyone reading this can think of at least one or two words that are used between friends or family members, which probably aren’t examples of standard usage. I forget sometimes that ‘autumn’ is not synonymous with ‘awesome’, except when I’m talking to my favourite Canadian; likewise ‘How’s cows?’, a greeting I sometimes use with one of my old school friends, is not a standard way of asking how someone is, not even between farmers. A machine would produce gibberish if it came across nonsense like that; a human would at least be able to ask me what on earth I was talking about and find a way to convey the meaning.

This doesn’t mean I’m against machines helping out – they can be really useful if they work alongside human translators to store their work, enabling them to utilise it in later jobs, saving time and increasing productivity. But even repetitious documents and manuals, the areas where machine translation is supposed to have the greatest advantages, need that human understanding behind them – people will be reading them and using them after all, not robots (unless they do actually win in the end).

Therefore, no matter what ambitions they might have of overthrowing their meatbag creators and taking over the translation industry, I just can’t see machines ever being able to do it, because language is tied up with so many other aspects of humanity that they’re going to have a really, really hard time truly understanding it, let alone producing it convincingly.

So, at the risk of being targeted by robots that look like Arnold Schwarzenegger, I proudly declare that Lingua Translations will always be a leader in the rebellion against the machines. We only use 100% organic human translators for each project, who have extensive training in their subject areas, and therefore guarantee translations of the highest possible standard which will be fully in line with the expectations of your equally human target audience.

disney-institute-lingua-translations 178 × 75
amazon-lingua-translations 120 × 28
procter-gamble - Lingua Translations 114 × 92
london-partners-lingua-translations 154 × 101
Swansea City | Lingua Translations 154 x 146
Man City | Lingua Translations 154 × 154
FC_Barcelona_(crest) 154 × 156
Star_Wars_Logo.svg_-1 1280 × 773
FiFA | lingua Translations 154 × 86
The-Score 232x120
M & S 271 × 186
Walmart-Lingua Translations 232 × 65
Welsh Government & Lingua Translations 400 × 400
Costco & Lingua Translations 232 × 155


TUI-Group Testimonial 205 × 46 EN

Ian Chapman – Director of Holiday Experience –

“Lingua Translations provides instant multi-lingual options for TUI’s 24/7 Holidayline, so 24 hours a day, 365 days of the year TUI’s customers are connected to an interpreter instantaneously. This service is designed to help holidaymakers who find themselves in difficulty and require non-English language assistance.

The service offered by Lingua Translations provides us with instant translation for every destination we travel to, and has proved invaluable.”

Do you know how many different languages Ed Sheeran has sung in?

It’s no secret that Ed Sheeran wrote his latest album while traveling the world and soaking up different cultures and styles of music. But he went further than that. He also isn’t afraid to delve into the world of languages either. What’s most impressive is his commitment to getting the foreign lyrics and their pronunciation …

Read More

International French Fries Day

Today is one of the best day of the year: the international French Fries Day. But let’s find out something about most people’s favourite guilty pleasure. Apparently, French fries are not French at all. Their origin can be tracked back to Belgium, where potatoes were allegedly being fried in the late-1600s. The legend says that …

Read More
Get a quote today