Despacito and the Latin Invasion

Published 22nd November 2017
post thumbnail

Despacito and the Latin invasion

I know that recently the OED confirmed the word of the year was Fake News – and yes, I believe we can all agree on that, but if there was a foreign word of the year, I have a funny feeling that Despacito would win. It even has its own Wikipedia page! *

 

Despacito has been more than just the song of the summer, it has been the song of the year! Only those who have been in a coma since Spring would not know of it. In just 7 months on YouTube, it became the most watched music video ever.  And what did it take to be the most watched video? Just 3 billion views…. It is also the most streamed song in the world- being listened to 4.6 billion times! Despacito reached number 1 in 45 countries, including good old Britain. The last Spanish song to do that here was the Macarena in 1996. The song has been nominated for 23 awards (remixes and original). Winning 6 so far, while 8 are still to be announced.

And it’s not just Despacito which has taken the world by storm this year… its Spanish/ Latina music in general. At the end of August three out of the top 10 songs were primarily in Spanish. Despacito (obviously), CNCO ‘Reggaeton Lento’ which they have collaborated with our X factor heavyhitters Little Mix, and ‘Mi Gente’ by Willy William and J Balvin, featuring Beyoncé. Let’s not forget about Enrique Iglesias ‘Subeme La Radio’ which was in 12th spot.

 

X Factor-

Viva Latino week – A whole episode dedicated to the resurgence in Spanish language music. There was everything from Enrique Iglesias to Camila Cabello in the show. ‘Reggaeton Lento’ from the Ex X factor heavyweights Little Mix was also on the show. It wasn’t just the music that got people talking as well. It was also Nicole Scherzinger’s attempt to put a Spanish ‘twang’ into her accent for the show. Maybe she saw Trumps ‘Puerto Rico’ attempt and wanted to jump on the bandwagon.

 

Strictly Come Dancing –

As Latin is one of the biggest varieties of dance on the show, this is no news that Latin music is frequent on Strictly. But during this year’s dances Aston from VLS and his partner Janette did dance to Despacito for their salsa.

 

So, what does this mean?

Publicity like this can only be good. More and more people are opening themselves up to more languages. A song in a different beat, from a different culture, in a different language. PSY’s Gangnam Style in 2012 showed that it could be done, and now the Latina music is ‘pitching up’ in everyone’s charts. Here’s hoping more foreign music language pops up in our charts next year!

 

 

https://en.wikipedia.org/wiki/Despacito *

disney-institute-lingua-translations 178 × 75
amazon-lingua-translations 120 × 28
procter-gamble - Lingua Translations 114 × 92
london-partners-lingua-translations 154 × 101
Swansea City | Lingua Translations 154 x 146
Man City | Lingua Translations 154 × 154
FC_Barcelona_(crest) 154 × 156
Star_Wars_Logo.svg_-1 1280 × 773
FiFA | lingua Translations 154 × 86
The-Score 232x120
M & S 271 × 186
Walmart-Lingua Translations 232 × 65
Welsh Government & Lingua Translations 400 × 400
Costco & Lingua Translations 232 × 155

 

TUI-Group Testimonial 205 × 46 EN

Ian Chapman – Director of Holiday Experience –

“Lingua Translations provides instant multi-lingual options for TUI’s 24/7 Holidayline, so 24 hours a day, 365 days of the year TUI’s customers are connected to an interpreter instantaneously. This service is designed to help holidaymakers who find themselves in difficulty and require non-English language assistance.

The service offered by Lingua Translations provides us with instant translation for every destination we travel to, and has proved invaluable.”

Do you know how many different languages Ed Sheeran has sung in?

It’s no secret that Ed Sheeran wrote his latest album while traveling the world and soaking up different cultures and styles of music. But he went further than that. He also isn’t afraid to delve into the world of languages either. What’s most impressive is his commitment to getting the foreign lyrics and their pronunciation …

Read More

International French Fries Day

Today is one of the best day of the year: the international French Fries Day. But let’s find out something about most people’s favourite guilty pleasure. Apparently, French fries are not French at all. Their origin can be tracked back to Belgium, where potatoes were allegedly being fried in the late-1600s. The legend says that …

Read More
Get a quote today