Branding Cockups

Branding Cockups

We all love a good laugh and branding cockups don’t ever fail to deliver.  I bet the new brand decision makers for these well-known brand names most certainly weren’t too happy – but it’s great entertainment for us.   Who in their right mind would name their company ‘F***ing Hell’ – I kid you not. Read on to find out about that and many other hilarious branding cock-ups.

Baniff translated a slogan claiming finely upholstered seats “Fly in Leather”. When this was translated into Spanish it comes out as “Fly Naked.”Clairol

Clairol marketed a curling iron as “Mist Stick”. Unfortunately “mist” in German is a slang word for manure.

When Colgate launched a product in France it decided upon the name brand name “Cue”. Unfortunately if they had done their market research they would have realised that “Cue” is also the name of a French pornographic magazine. This must have caused confusion for customers shopping in the supermarket when asking for Cue to brush their teeth with.

The well known American beer brand Coors suffered an unfortunate mishap when it launched it’s product in Spain. Their marketing team chose the slogan “turn it loose” which in Spain is a colloquial term for diarrhoea.

World famous vacuum cleaner manufacturer Electrolux chose the slogan “Nothing suck like an Electrolux” when they launched their product in America. Of course sucks is a reference in American slang that means bad or poor. Of course this is also considered and urban legend of translation but would still be funny if it were true!

Ford launched a car in Brazil called the Ford Pinto. Unfortunately in Brazillian Portuguese Pinto also means “tiny male genitals”

American meat processing and poultry farming company Perdue Farms used the slogan “it takes a tough man to make tender chicken” to try and appeal to some of the masculine male customers in Spain. However when this slogan is translated into Spanish it comes through as “It takes a sexually stimulated man to make a chicken affectionate”.

Everyone knows Ikea right? Ikea is a world recognised furniture store that began in Sweden. However when they launched in Thailand they didn’t realise that some of their Swedish names mean “sex” or “third base” in Thai. Also in China Ikea’s Chinese website advertised a stuffed wolf toy called Lufsig, or Lo Mo Sai (路姆西). This unfortunately contained a homophobe of Hai (閪), a profane Cantonese word meaning “vagina”. The name itself could be written as Lo Mo Hai (老母閪) which means “mothers Vagina”.

Fast food restaurant chain KFC made some Chinese customers feel uncomfortable or just confused with their slogan “finger licking good”. When the restaurant chain launched in China their slogan translated to “eat your fingers off”.

Mercedes Benz launched in China under the brand name “Bensi”. Which in China means “rush to die”.

Sportswear manufacturer Nike was forced to recall thousands of it’s products when the design on some of it’s products was deemed too similar to the Arabic word for Allah.

Electrical giant Panasonic launched a new web ready PC using a Woody Woodpecker theme. Not too bad in itself except the slogan they used was “Touch Woody : The Internet Ready Pecker”.

The makers of premium pens Parker Pens launched in Mexico using it’s slogan “It won’t leak in your pocket and embarrass you”. Unfortunately this was mistranslated as “It won’t leak in your product and make you pregnant.

Iranian consumer goods company Paxam marketed it laundry soap using the Farsi word for “snow”. This resulted in packaging been labelled as “Barf Soap”.

American branded Puffs Facial Tissues, from Procter and Gamble, entered into the German market. Unfortunately they didn’t realise that “Puff” is a German slang word for brothel.

The American Dairy Association used it’s slogan “Got Milk?” as it’s slogan in Spanish speaking markets. This was translated as “Are you lactating?”. Bit of a personal question don’t you think?

Procter and Gamble brand Vicks moved into the German market with it’s cough drops. In German the pronunciation of “V” is actually “F” which made “Vick” slang for sexual intercourse in Germany.

When the name of the Toyota MR2 is pronounced in French it is phonetically similar to “mede” in French, which is their word for “shit”.

Motoring manufacturer Mitsubishi found that their Pajero product name as the same as the Spanish word for “wanker” when they launched in Spain.

Japanese motor company Honda initially launched their Honda Jazz as the Honda Fitta. However when their marketing team contacted their Swedish office with the name they found out that Fitta is a slang word for “vagina” in Swedish and Norwegian. They promptly decided on the Jazz although Japan kept the “Fit” brand for it’s home market.

I know what your thinking. How rude. How profane. However Fucking Hell is the name of a German Pilsner beer brewed in Germany. When they launched the brand in 2010 they upset the European Union due to the nature of the word and it’s expletive nature in the English language. However the brand name refers to an actual town in Austria which is in fact called Fucking whereas as Hell in Germany refers to pale lager. They launched an appeal against the original EU decision to disallow this name and they won.

Below is a short list of some actual products that are available on sale in various countries. Are they marketing mistakes or are they genius in advertising? Decide for yourselves!

  • Crapsy Fruit, a French breakfast cereal
  • Alu-Fanny, a French aluminium foil

  • Pschitt, a French fizzy soft drink

  • Atum Bom, a Portuguese brand of tinned tuna

  • Kack, Danish confectionery

  • Plopp, a Swedish chocolate bar

  • Mukk, an Italian yogurt

  • Bimbo, a brand of bread in Spain and the Americas

  • Slag, a Belgian lager

  • Kum Onit, a German make of pencil sharpeners

Food for thought

 

How much do you think the ‘cock-ups’ cost each company?  Get in touch with us for professional translations, that are localised and right on the mark – every time! 

Do you know how many different languages Ed Sheeran has sung in?

Do you know how many different languages Ed Sheeran has sung in?

It’s no secret that Ed Sheeran wrote his latest album while travelling the world and soaking up different cultures and styles of music. But he went further than that. He also isn’t afraid to delve into the world of languages either. What’s most impressive is his commitment to getting the foreign lyrics and their pronunciation spot on, and he has previously said he would only sing in other languages if he could do it properly.

However, it’s not just on his latest album that he tries his hand at other languages, but in songs recorded before and after too. Take a look below!

Twi – “Boa Me” & “Bibia Be Ye Ye”

Last year Ed teamed up with Highlife and Afrobeats artist Fuse ODG to create a new track called “Boa Me”, where Sheeran sings the entire chorus in flawless Twi – a dialect from Ghana. The song was actually written at Fuse ODG’s house in Ghana with his friends, and Ed has described it as “probably the most fun I’ve had writing a song”. The song peaked at #52 in the UK charts. While it didn’t reach the top 40, this upbeat track is definitely worth a listen!

This actually isn’t even the first time that the Twi language has featured on an Ed Sheeran track! The song/lyrics “Bibia be ye ye” from the Deluxe version of his latest album ÷ (Divide), is also Twi, and means “all will be well”. Fuse ODG was also involved in the writing of this song which peaked at #18 on the UK chart.

Spanish – “Barcelona”

“Barcelona” is another song which appears on the Deluxe version of ÷ (Divide), and this time Ed takes on Spanish at the end of the song which includes the following lyrics:

Mi niña, te amo mi cariño

Mamacita, rica

Sí tú, te adoro, señorita

Los otros, viva la vida

Siempre vida, Barcelona

In case you’re wondering, “Mamacita” roughly translates as “hot mama”!

This is another feel-good song which tries to incorporate the atmosphere in this amazing city. It charted at #12 in the UK charts.

Italian – Perfect Symphony

Spanish isn’t the only language from mainland Europe that Ed sings in! After the incredible success of “Perfect” (initially debuting at #4, before climbing to #3), and then “Perfect Duet” with Beyoncé which propelled the song to #1 in the charts, Sheeran collaborated with Italian legend Andrea Bocelli to create a more operatic version, known as “Perfect Symphony”. Bocelli translated part of the song into Italian but it’s not just him who sings the Italian, with Ed also joining in. Incidentally this is also the first song in which Ed collaborated with his brother Matthew, himself a classical composer, and whose string section appears on both this and the original version.

Gaelic – Thinking Out Loud

Ed is clearly in touch with his Irish roots, spending plenty of time across the Irish sea with his family, having some tattoos in Gaelic, and also musically with two Irish-influenced songs “Galway Girl” and “Nancy Mulligan” appearing on ÷. But he went even further back in 2015 by recording a Gaelic translation of one of his biggest hits “Thinking Out Loud”. It was recorded especially to be included on the album CEOL 2016, which was that year’s album from Conradh na Gaeilge (an organisation promoting the Irish language) and their Irish-language radio station Raidió Rí Rá, produced for “Irish week” (Seachtain na Gaeilge), featuring Gaelic tracks from the best Ireland has to offer.

The whole song is translated into, and sung in Gaelic, which I think we’ll all agree is pretty impressive! I’ll leave it up to native Gaelic speakers to let us know how good his pronunciation is, but I’m sure, as with the other songs, he wouldn’t have released it if he wasn’t able to get it right, as is his great professionalism and his respect for other languages and cultures.

Keep up the great work Ed!

International French Fries Day

International French Fries Day

Today is one of the best day of the year: the international French Fries Day. But let’s find out something about most people’s favourite guilty pleasure.

Apparently, French fries are not French at all. Their origin can be tracked back to Belgium, where potatoes were allegedly being fried in the late-1600s. The legend says that poor villagers in Meuse Valley used to eat small fried fish they caught in the river but, as the river would freeze during winter, they had to find an alternative source of food. When the potato was introduced in the continent, the villagers began preparing the root plant in the same way they used to treat the fish: slicing and frying it. And this is how the earliest “French” fries were born.

So, how come they’re called FRENCH fries? It seems that it’s Americans’ fault. When American soldiers were stationed in Belgium during World War I they were introduced to the fried goodness and, as the official language spoken by the Belgian army was French, they started calling it “French fries”. As most misunderstandings in history, once the name was spread there was no way to correct it. And we still call them “French” after centuries, and will probably keep on doing so for quite a while.

But is this a mistake that only English speakers make? Let’s have a look on how everybody’s favourite side dish is called in different countries.

France/Belgium (French): les pommes frites / les frites

Belgium (Dutch): friet/fritten

China: 薯条 shu tiao (potato stripe or stick)

Czech Republic: hranolky (little prisms)

Denmark: pomfritter

Finland: ranskalaiset perunat (French potatoes) or ranskalaiset (French)

Germany: Pommes / pommesfrites

Greece: τηγανιτές πατάτες tiganites patates

Italy: patatine fritte

Japan: フライドポテト furaido poteto  (Fried potatoes)

Korea: 감자 튀김  Gamja twigim  

Latin America: papas fritas

Columbia/Mexico: papas a la francesa

Portugal: batatas fritas

Romania: (Belgian) cartofi prajiti

Russia: картофелем фри  kartofel’ fri

Sweden: franske kartofler (French potatoes)

The Netherlands (Dutch): patat frites / Vlaamse friet (Flemish fries)

 

 

Flag Day – USA 2018

Flag Day – USA 2018

Flag Day

The fourth of July was traditionally celebrated as America’s birthday. However today, the United States are going to celebrate their flag day, which was first created on June 14, 1777.

On that day the resolution read: “Resolved, that the flag of the United States be thirteen stripes, alternate red and white; that the union be thirteen stars, white in a blue field representing a new constellation. ”

 

The first celebration of the U.S. flag’s birthday was held in 1877 on the 100th anniversary of the flag resolution. However, it is believed that the first recognition of the flag’s birthday dates back to 1885, when the school teacher, BJ Cigrand, organised a group of Wisconsin school children to observe June 14. Cigrand is now known as “Father of Flag Day”.

The anniversary of the flag resolution was officially established by the proclamation of the President Woodrow Wilson on May 30th, 1916. However, the flag day is not considered as an official federal holiday, except for New York and Pennsylvania, which on June 1937 became the first U.S. state to celebrate Flag Day as a state holiday. On the other side, New York statutes designate the second Sunday in June as Flag Day, a state holiday.

 

              Flag Day parade

 

The 68th Annual Appleton Flag Day Parade was held on June 9, 2018. Appleton Wisconsin, claims indeed to be the oldest National Flag Day Parade in the nation, which is held annually since 1950. Nevertheless the oldest one probably takes place in Fairfield, Washington, that began in 1909 or 1910.

This year the Appleton parade was preceded by a patriotic concert and flags were handed out along the Parade route one hour before the Parade began.

Nowadays, Parades do not only celebrate the flag. They are also to celebrate the army, honouring men and women that are serving the army forces and also veterans.

 

If today you feel the Americanism in the air, do not forget the Danish Day Flag tomorrow 15th of June!

 

Are you aware of your country’s Flag Day?

Here few examples:

 

 Italy: 7th of January

 England: 23rd of April

 Wales: 1st of March

 Scotland: 30th of November

 Romania: 26th of June

 Canada: 15th of February

 European Union: 9th of May

 Lithuania: 1st of January

 Moldova: 27th of April

 Norway: 17th of May

 Portugal: 1st of December

 Ukraine: 23rd of August

 

Signing up a birth

Signing up a birth

Signing up a birth

birthYou might’ve seen my blog a few weeks ago about an Iranian couple who required an interpreter for the birth of their child. I’m sure anyone who has given birth or been a birth partner will say it is a scary and traumatic experience. You are hoping that everything runs as smoothly as possible, so a healthy baby arrives. Imagine being surrounded by healthcare professionals and not understanding them…

Luckily, interpreters are on hand to try and reassure the mum-to-be and birth partner with translations from the doctors and midwifes around them. The interpreters can explain what the midwifes expect to happen, if there are any complications. Same with the mum-to-be. She can voice her worries, feelings, pains to the midwifes. Though some things don’t need to be translated.

When you hear that cry from your baby, whatever the language, you know that for that moment, everything is ok. The baby is awake, and out! No interpreter needs to interpret a cry. It can be heard and understood in any language.

Well…. I’ve been watching more of One Born Every Minute (I have it on series link…). And another couple were in to deliver their baby and required an interpreter… a sign language interpreter! Both mum and dad were deaf and were delivering through caesarean. I was very interested in this birth as they wouldn’t be able to hear that cry from their baby… and with caesarean, you might not actually feel the moment your baby is born.

Delivering with signs

Mum and dad, through the sign language interpreter were able to voice their thoughts and feelings about the caesarean and went off to theatre to have their baby delivered. They hadn’t found out the gender of the baby and asked for the midwife to bring the baby around to them, so they could see rather be signed the gender.

The dad made a fair point. With sign language, everything is about sight and feelings – neither would be able to feel the birth due to the aesthetic, but they would be able to see the gender if the baby was brought around to them.

The interpreter did a wonderful job helping both mum and dad in theatre, and when the interpreter heard the baby cry, she immediately signed that over to the parents, so they knew their little one was born and was awake. You could see they were both overwhelmed when they were told, so their new adventure could begin with their baby.

This was probably a very special experience for the sign language interpreter as well! It’s not every day you get to tell a couple their baby has arrived!

Without this interpreter, the experience for mum and dad would’ve been unbearable. They were not able to understand their doctors, and their doctors not understanding them… Interpreters are needed for all sorts of situations in our lives – be it medical, legal, educational… the list goes on. Without them, the bridge between language would be vast. They are the hidden heroes of the world!

I still have a few more weeks of watching One Born Every Minute before my new adventure begins, so you might see another blog on this!!

Europe, the UK’s doorstep, but not for much longer

Europe, the UK’s doorstep, but not for much longer

Europe, the UK’s doorstep, but not for much longer

Are you like me? Comfortable being first off, a British citizen and secondly, a European? Knowing that Europe is right on your doorstep, always going to be there. One of those places you’ll eventually make it to but before that time comes, you’re way too excited by the bigger, further undoubtedly incredible countries, cities and landmarks of the world. Well, time’s up I’m afraid. Yep, time to stop the gallivanting to the other side of the world and time to buy a quick and easy flight to Europe this summer. Time is ticking and it’s quite frankly your last chance to travel in simplicity and more importantly, stress-free around all the extraordinary European countries that you’ve always taken for granted.

Not so simple trip anymore?

Brexit – that dreaded word. The word that must not be said. Well at least in my opinion anyway (but that’s another blog, for another time!). We are so very close to being stripped of our entitlement to travel anywhere in the EU and instead, become ‘third country nationals’ with no automatic right of admission. 2019 could see the introduction of ETIAS (European Travel Information and Authorisation System) in the aim of strengthening the EU’s external borders. Once Britain leaves the EU, UK citizens will be covered by the same rules as, for example, Americans and Australians. Each traveller will be required to have an ETIAS, a halfway house between unrestricted entry and the onerous process of applying for a full visa.

 

Don’t worry – this blog isn’t all about the future intentions of Brexit. It’s about something a lot more fun and that’s HOLIDAYING. And it looks to me as if all your holiday plans for 2018 are sorted. Check out my list of the top 11 European destinations you MUST visit this summer. Or any time the year, actually. Pack your bags, put the rest of the world on hold and set off to EUROPE.

So here goes, just like they do it on the television – the destinations on my list for 2018 are, in no particular order:

 

  1. The Colosseum – Rome, Italy

Oh, yes. When in Rome, do as the Romans do. And what’s more quintessentially Roman than the Flavian Amphitheatre? While its history may be brutal, the Colosseum’s structure is one to behold, built of concrete and sand, in its day, it could hold up to 55,000 people! It also takes the top spot as the most famous tourist attraction in Rome. Well worth a visit.

 

  1. The Eiffel Tower – Paris, France

French Translations Eiffel Tower 176 × 287One of Paris’ most visited attractions, the Eiffel Tower takes the top spot of most tourists visiting the City of Lights. And, with the structure standing at 342 metres in height, it is hard to miss. The tower actually welcomes around 7 million visitors each year which gives it the title of the most visited paid-for monument in the world.

  1. Sagrada Familia – Barcelona, Spain

Whilst Barcelona’s impressive Catholic Cathedral still stands unfinished, you can’t deny that the Sagrada Familia is pretty spectacular. Designed by architect, Antonio Gaudi, the cathedral has now entered its last phase of construction with the tallest of its new towers set to reach a whopping 172 metres! After 133 years in construction, if you’re waiting to see the finished piece, it is on track to be finished in 2026 which will also mark the centenary of Gaudi’s death.

  1. Leaning Tower of Pisa – Pisa, Italy

Poor foundations it may have, but if this tower was up right it wouldn’t be as appealing, right? This is one human error we can certainly be thankful for. The Leaning Tower of Pisa is a tourist hotspot, and you can be sure to see hordes of people trying to get that one picture showing them propping up the tower. Now safely anchored into the ground, you can even take a walk up the tower, crazy!

  1. Brandenburg Gate – Berlin, Germany

One of the best-known landmarks in Germany, Brandenburg Gate, is a symbol of peace that was built in the eighteenth century, and it’s certainly something to look at. Originally, the designer’s concept for the gate was a ‘Friedenstor’, or victory arch, as we may know it. Through Berlin’s varied history it has also shared its existence as a political icon and a symbol of a divided city. Luckily, we can now enjoy the Brandenburg Gate as a symbol of unity. It’s certainly a unique and memorable place to visit during your time in Berlin.

  1. Ancient City Walls – Dubrovnik, Croatia

Considered the most magnificent fortification monument in Europe, a walk around the walls of Dubrovnik are sure to be a highlight of your trip to this spectacular coastal city. Stretching around the city, the walls reach over 2km in distance. So, if you’ve indulged in some of that delicious Dubrovnik seafood, it’s the perfect excuse to fit in a post-lunch stroll.

  1. The Acropolis – Athens, Greece

Mention an 80ft hill with a flat top and it may not sound overly impressive. Mention its name, and it suddenly becomes one of the most iconic monuments in Europe. The Acropolis, especially the Parthenon, are by far the most characteristic sights to see in Athens. A must on any trip to the city. It is considered to symbol the beginning of Western civilisation and the Parthenon was even dedicated to the patron goddess of Athens, Athena. Athena who is also the goddess of wisdom making it a real treat for culture enthusiasts and historians alike.

  1. Duomo – Milan, Italy

An exceptionally large and elaborate Gothic cathedral found in the main square of Milan, the Duomo di Milano is one of the most famous buildings in Europe. It is the largest Gothic cathedral and the second largest Catholic cathedral in the world and its dazzling white facade is definitely worth a photograph. It took nearly six centuries to complete.

  1. Northern Lights – Scandinavia/Iceland

Icelandic-Translations 2048 × 1275It’s cold and it can be expensive. But there is no doubt that taking a trip to Europe’s northern reaches with the aim of seeing the aurora borealis appeals to millions of us. Head far out to the wilderness as possible due to light pollution making the green and blue lights less visible. As well as the jaw-dropping sky spectacle – take the opportunity to go mushing, sledding and snowshoeing and savour the deep silence of the frozen landscapes.

  1. Red Square – Moscow, Russia

Stepping onto Red Square never ceases to inspire. For starters, the vast rectangular stretch of cobblestones, surrounded by architectural marvels, is an imposing sight, right at the very heart of Moscow. This celebrated Red Square, 400m-by-150m, separates the Kremlin, the former royal citadel and now the official residence of the President of Russia, from a historic merchant quarter known as Kitay-gorod. The word ‘krasnaya’ in the name means ‘red’ now, but in old Russian was the word for ‘beautiful’. The square lives up to the original meaning of its name. Furthermore, it evokes an incredible sense of awe to stroll across a place where so much of Russian history unfolded.

  1. Lake Bled – Slovenia

With its emerald-green lake, picture-postcard church on an islet, a medieval castle clinging to a rocky cliff and some of the highest peaks of the Julian Alps and the Karavanke as backdrops, Bled is Slovenia’s most popular resort. Drawing everyone from honeymooners lured by the over-the-top romantic setting to backpackers, who come for the hiking, biking, water sports and canyoning possibilities.

And just to spoil you, here’s a couple of extra favourites:

  • Venice – Italy
  • The Charles Bridge – Prague, Czech Republic
  • Pamukkale – Turkey
  • Seville – Spain (for Holy Week)
  • The Matterhorn – Switzerland
  • Chateau de Chenoncheau – Loire Valley, France
  • The Atlantic Road – Norway
  • Tuscany – Italy
  • The Alhambra – Spain
  • The black beaches – Iceland
  • Mezquita de Cordoba – Spain
  • Versailles – France
  • Ephesus – Turkey
  • Pompeii – Italy