Copywriting Tips – How Confident Are You?
I love copywriters. The good ones have some of the biggest egos I have ever seen…and with good reason. What about you? If you’re first starting out as a copywriter, you might not be totally sure of yourself. However, if you want to make it in this business, you better get that ego in gear fast. This article explains why.
What a beginning copywriter may not seem to understand, usually because he’s just trying to make a few bucks, is that the fate of your client is in HIS hands. Think about it. This person is coming to you asking you to write a sales letter that is going to launch his product into six or ever seven figures.
But there is more to it than that, and the great copywriters at the Warrior Forum said it so much better than I ever could. See, a product creator, of whom I am one, wants a copywriter who believes in himself. He doesn’t want, as Mike Humphreys said so well, a copywriter who thinks “that maybe… well, possibly… they could write something that makes their clients a little bit of money.” Thanks Mike…you hit the nail on the head.
The product creator wants somebody with the chutzpa to believe that they walk on water and anything they put in writing is going to be gold for the product creator. This instills confidence in the person hiring the copywriter. I know personally, as a product creator, that this is what I would want.
