Lingua Translations

Posts Tagged ‘Tips’

You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say. You believe that many people will buy your book, and if you do the job of writing correctly, many people WILL buy your book. 

It is your dream to have your book in every bookstore in the country, perhaps even in several countries. But wait, have you planned beyond bookstore sales? Many authors are unaware that there are many markets for books beyond the bookstores. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets.

Congratulations! You’ve finished writing your book. Now, it’s time to start thinking about how to get that manuscript published. The publishing industry grows every day, and authors have numerous options for getting their book into print. However, not all publishing companies are created equal.

First, there’s the big commercial publishing houses that buy manuscripts and pay authors an advance and royalties. These companies are usually bombarded with manuscript submissions, which means it’s more difficult for authors to get their attention. In most cases, the best way to sell your book to a traditional publishing house is to work with an agent.

Your other option is to self-publish or publish through a print-on-demand company. This is where publishing can be a little tricky because every company is slightly different in how they work with authors, the services they provide, the rights they retain, and how much they cost. Doing your research before making any decisions is the most important thing you can do in the self-publishing arena.

Publishing is an extremely competitive business. There are three main ways to go about getting your manuscript published; through an agent, directly through a publishing company, or by taking the increasingly popular self-publishing option.

The best way to improve your chances of getting your book published by a traditional publisher is to find an agent who will ‘take you under their wing’ and add you to their list of clients. Publishing companies very rarely read or pay any attention to unsolicited manuscripts (i.e. a manuscript submitted by an author NOT by an agent). Therefore, you are in a much more likely to get your manuscript published if you have an agent.

Unfortunately, getting an agent to agree to take you on as a client is almost as hard as it is to get a publisher to read your work. Agents give your work approximately 20 seconds of time before making a decision to either pursue you or reject you.., and 90-99% get rejected. It is tough!

So getting an agent…

Time and time again we’ve seen articles that give tips to helping self-published authors gain exposure after their book is completed. But by this time it’s way too late. Traditionally published authors have a leg up. They receive help from publishers and in-house publicists to promote their books. Self-published authors do not have this luxury. Waiting too late to promote a self-published book could lead the author to defeat before the book is even available for purchase.

Being a traditionally published author, I still do most of my own promotion. This has helped me learn a lot. Self-published authors look to me for advice and I go out of my way not to offer the generic tips for promotion. The old fashioned tips of yesterday barely work for traditional authors and they do nothing for self-published authors. Self-published authors have to put a lot of blood, sweat and tears into promotion. Not only did they write the book, but also they published it. They should begin to think of themselves as true publishers and no longer as authors. It doesn’t matter if a book is good, if no one knows it’s out there, it will not sell.