Posts Tagged ‘Mark Twain’
Use Emotion in Persuasive Speeches
A couple of years ago, my wife and I were shopping for a new car. I remember clearly my response to the salesman who showed us the model we were interested in. It wasn’t, “Gee, that is a fine car!”(for I already knew that before I visited the lot). What I said was, “He’s a really nice guy”… just before I asked my wife, “Did you bring the checkbook?”
And Mrs. Merchant, the 4th grade teacher that I remember so fondly? I can say with certainty that I’ve never mused to myself: “Gosh, I loved the way she folded culture into that unit on South American geography. And her grasp of pre-algebra? Outstanding!”
No, my memories prompt me to think: “That woman changed my life – because she believed in me and showed me what I was capable of.”
In both these situations, my emotional response was what mattered.
