Yet, international means across countries, which implies that knowledge has to overcome language boundaries. So medical documents have to undergo an in-depth scrutiny and precise translation by medical translators as they “cross the border”. This is called a “medical translation” and is best performed by MDs or by people who received a high level of medical formal education.

A mistake in a medical translation might have dramatic consequences, which is why it is best that at least two medical linguists work on each medical translation, one translating and one editing the translation.

Health is far too valuable to entrust it to an automated translator. When human translators perform medical translations, with no machine translation at all, it considerably reduces the risk to lose life-saving nuances.

This is especially important when the documents are translated between a latin language into a non-latin one such as Hebrew for example. The vast differences in the 2 languages logic and structure, such as exposed in our previous blog “Don’t get ‘Lost in translation’” are further increasing the risk of using automated translation for medical documents.

As medical translation are especially important for documents reaching a large number of people such as medications notices and such, BACK TRANSLATIONS and RECONCILIATION procedures ensures that the content of the original document is reflected exactly in the final translation.

Only a professional medical translation can guarantee that your health will not be put in jeopardy by something as seemingly harmless as a slightly inadequate choice of word.

Tip #1 The first task to self-publishing is actually making a book out of your manuscript.

Here are just some of the decisions that go into transforming a manuscript into a book:

Cover design

Internal artwork and layout

Font, for example, Times New Roman or Arial

Type of binding, for example, spiral, ring, stitched, perfect, etc.

Hardcover or softcover

Book size (standard book size is 5.5″ by 8.5″)

Type of paper book is printed on

Color or black and white

Number of pages. It is generally easier for consumers to justify a book purchase if the book is over 100 pages.

While your printer can help you with a majority of these decisions by offering suggestions and examples it is helpful to go to a printer with a good idea of exactly how you want your book to look. Visit bookstores and find books that you want to model.

Tip #2 Understand the difference between publishers and printers.

POD Publishers

Unlike POD printers, POD publishers may take care of the extra costs of designing a book cover, editing your book, and obtaining an ISBN number. They can be a good option if you need less than 50 books because the price is generally lower than what you would pay for a POD printer. However, make sure that you read your contract carefully and that you fully investigate the POD publisher that you are considering. Some publishers require exclusive rights to your book.

POD Printers

POD printers are just that, printers. They do not invest in your product. They simply manufacture it. The cost can be a bit expensive and generally ranges from $5 to $10 per book, depending on your book’s specifics. POD printers can be a good and cost effective option if your book is nearing the end of its life yet you still have the occasional order trickling in. This way you can order one book at a time and it eliminates the possible expense of having to keep an inventory on hand. The print quality is usually good. Again, as with any company, read your contract carefully and make sure to investigate the company.

Digital Printers PQN, Print Quality Needed

This is a good option for the author that needs fewer than 2500 copies. It is cost effective, the print quality is good, and it normally takes less than two weeks to print.

Offset Printers.

When you need more than 2500 books, your best choice is offset printing. The cost will equate to about $1.25 per book for about 3000 books. However, the more books that you print, the less expensive your cost will be.

Tip #3 Don’t forget about distribution

The next thing that you will need to handle as a self-publisher is the task of distribution. It may actually be to your benefit to hire a distributor; however, most distributors take 65% of the profit. A distributor’s main purpose is to “sell” your book to bookstores and specialty stores.

Distributors also are able to sell your book to larger chain stores like Borders and Barnes and Noble. This can be to your benefit because it means that your exposure is much larger than sticking with smaller booksellers and specialty stores.

Tip #4 How are your customers going to order and pay for their books? Order

Decide how you are going to take orders by phone, fax, email, webstore, snail mail, or all of the above. Do you accept credit cards? How will you ship? How will you take returns, if at all? Mail order purchasing is an easy and efficient process once you have established a routine. However, shipping individual books can be expensive. Will you charge for shipping? Where will you store the books?

Tip #5 What are you going to call your publishing company?

The first thing that you will need to do, once your book is written, is to start your own publishing company. To accomplish this you will first need to decide on a name for your company. Experts recommend against placing your name in the title of the company because it makes you look like a beginner. Additionally, do you really want your name listed as both the author and the publisher?

Tip #6 How much are you going to charge? Pricing Your Book

Before you begin promotion, determine how much to charge for your book. The general rule of thumb is to charge 8 times what it cost you to produce it. Therefore, if it cost you $5 to produce the book, you’ll charge $40. However, you want to consider your market and how much they’ll be willing to pay for your book. It could be more or less than $40.

Tip #7 ISBN numbers. An ISBN number is not a requirement to sell a book yourself but it will make it easier to record your book with booksellers and it is a formal registration process that signifies that you are in fact a publisher. In short, it makes you look more professional. Additionally, most booksellers like Amazon, require an ISBN number.

Visit the ISBN website, www.isbn.org

Fill out the application. It costs $29.95 for 10 ISBNs and I have been told that it takes quite a long time to process, so have patience.

Tip #8 Library of Congress Number. This is a number that is assigned by the Library of Congress to a book. It can also be referred to as the Preassigned Control Number or PCN. Numbers are only assigned to books that will be added to the library. You can apply for a number by visiting www.copyright.gov.

Complete the application and then file for a number

Tip #9 Copyright Registration. The first step in registering your book is to print a copyright notice on your copyright page, usually the back of your title page. Your second step is to publish your book. Last, you will want to visit www.copyright.gov/forms/

Tip #10. Promotion tips. There are thousands of ways you can promote your book. Tackle them one or two at a time. If you jump in and try 10 different promotion methods/tools, things will get messy and you won’t be able to devote your full attention to each promotion method. Focus on one or two at a time.

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Factors to look for when selecting the right translation company for your technical translation requirements:

With many technical companies going global to increase their business, they have found it a necessity to get their product documents translated. As a result, the demand for the technical translators has gone up sharply. To capitalize on this demand, many translation companies have started offering the technical translation services. However despite the fact that most of them claim to offer high-quality service, the veracity of their claims remain doubtful. Also there are no established benchmarks that can be used to measure these claims. This can confound those who are looking for technical translators for the first time. If you are confused then use these pointers to help you in choosing the right translation company for your needs.

What do the old clients have to say about the performance of the translation company? Was it able to meet its deadline commitments? Was the quality of end product acceptable? Could the company adapt to the changed project requirement? Does the translation company have reputable certifications like ISO 9001 and EN 15038? These certificates are regarded as the highest quality standards in the translation industry. Are you planning to translate your documents into Polish? If yes, does the translation company have native Polish speakers as translators? Getting the translation done from a native Polish speaker is much more accurate than that done by non-native Polish speaker. Do you want to translate process control documents for setting up boiler plant? If yes, does the translation company have experts in this field as their employers? Don’t forget that this process is very crucial as any mistakes in translation can lead to explosion in the factory. Do you intend to outsource your work to a translation company abroad in order to save money? If so, is the company open to accepting payment through the mode of your choice? While you may choose to pay by Paypal, it is not available in some countries.

Selecting a right technical translator is important in order to get the best quality of service from your chosen translation company.

This short article will not try to explain every aspect of book publishing in detail, but it will brush on a few of the important topics. I have a few other book projects in the making that will detail the book self-publishing process; however, in the mean time, this should give you a good basis of understanding.

— The Idea —

The most difficult part of creating your manuscript is deciding on the topic. We all have ideas. It’s part of our being. Ideas pop in and out of our heads all day long; however, we usually dismiss many of them as useless or too simple to be of use. You would be surprised at how many people want “simple” and easy-to-understand information! Readers want books that teach, inform, and entertain.

When you sit down and really think about all you’ve learned throughout your life, you’ll be amazed at how much you really know! Your life experiences alone could fill a library! Even if you feel that you don’t have any knowledge that would be of interest to anyone, you can start small. Research a market that interests you, find your competition, learn all that you can about a specific subject, and then write about it. Your ideas are important, as your knowledge and point-of-view are unique and of interest to others.

— Planning the Product —

I always suggest keeping your book concise and informative. This provides a small footprint, yet it also allows your readers to purchase your book at a reasonable price. Keep it around 100 pages, which, once in book format, equals about 50, two-sided pages.

The core content of the manuscript consists of a title page, copyright, table of contents, figure and table references, acknowledgements, forwards, content, appendices, index, and back page. This list is the basic minimum requirements to support the information necessary to present your book and its content. Of course, you can add other items such as a glossary and a preface, but such inclusions are at your discretion.

It is best to produce your book in the standard 5.5″ by 8.5″ format in both print and PDF. I always suggest PDF to my publishing clients because it is one of the few cross-platform (i.e., Mac, PC, PDA, and UNIX-based machines) document distribution products available today and it is the most popular.

— The Manuscript —

Once you’ve focused on an idea, you’ll have to create an outline or table of contents to define the content. The best way I’ve found to do this is to break the idea down into blocks of contiguous information — similar to assembling a pyramid. Step through your idea and ensure that you are building from, for example, the most general information to the most specific information. Check the outline several times, and have a friend review it, to ensure that gaps are filled in appropriately.

You can actually over-rewrite your work to the point of frustration and burn-out. Ensure that you’ve planned and researched appropriately to provide a solid foundation. In this way you can develop a first draft and then perform substantive and grammar edits. Then, perform a technical edit and a second draft. Once the second draft is complete, move into a final copy edit then, once you produce galleys or a sample version of the finished book, perform a proof read. Don’t rework any of the core steps of document development, but ensure that each step is completed with quality in mind. This ensures a solid product in a short amount of time. If you would like to update or add to the information in your first release, provide a follow-up revision.

— ISBN and Copyright —

Once you’ve started your manuscript, order your group of ISBNs. You can sign up for your ISBNs at http://www.isbn.org for about $240 for 10 ISBNs. However, additional fees can be imposed based on express orders. This is why I say, order the ISBNs while you’re writing the manuscript so that you can afford to wait the 10 days for standard, free, delivery.

You will have to convert your ISBN numbers to EAN barcodes to apply to the back page of your book. The barcode must consist of the ISBN you assigned to the book as well as the coded pricing of the book. You can have a vendor generate the barcodes for between $3 (http://www.toupin.com/serv_writing.asp) and $20 per barcode or you can download and use the Barcode Maker (http://hem.passagen.se/sams/barcode.htm) to generate your own barcodes. For the price, it will pay for itself in just a few ISBNs for your books.

Once you have assigned one of your ISBNs to a book, you can register it in Books In Print (http://www.booksinprint.com/bip/). This is how booksellers are able to access your information and sell your book through their outlets. Additionally, you’ll want to register your manuscript-in-progress with the Library of Congress Cataloguing in Publication (http://cip.loc.gov/cip/ecipp14.html). This registers your book for access by libraries and government archives. You will be e-mailed the “CIP data” to be printed on the copyright page following the heading “Library of Congress Cataloging-in-Publication Data”.

To protect your work and ideas, copyrighting your book is a simple and inexpensive process. There are actually several different methods of protecting your work including government and commercial organizations. The primary sites are the government copyright office (http://www.copyright.gov/forms/) and WriteSafe (http://www.writesafe.com/).

— Production —

There are many different ways to produce your books; however, costs range from a $1,000 initial setup plus the purchase of a few hundred copies down to no setup fees and pay-as-you-go. The final choice is yours, but my direction involved a local printing company and a pay-as-you-go scheme. With this approach, reduced initial costs are reflected back to the readers and your profit potential is seen immediately.

Three places that I’ve experimented with to print some of my books include Kinko’s (http://www.kinkos.com/), InstantPublisher (http://instantpublisher.com/pricing.htm), and Mimeo (http://www.mimeo.com/). Of course, use these for starters to experiment with your books. Eventually, you’ll find the right bindery for your needs. You can locate many publishers via Google.com or AllTheWeb.com using keywords such as “online printing”, “book printing”, and “print on demand”, but once you get some experience behind you, the choice will be much easier.

— Marketing and Distribution —

Once you assign and register your ISBN for your manuscript, it becomes available to the multitude of book stores around the globe including Amazon, Borders, Barnes&Noble, and various other major book sellers. Now that you have your book out there, the trick is to have people purchase the book and have book stores stock copies on their shelves.

To have the book stores purchase in quantity, you’ll have to devise a solid marketing plan to their acquisitions personnel. In many cases, book stores will simply sell your book to their customers as it is requested, but if you can get them to buy in bulk, that’s greater exposure and sales for you!

You can also license out the content to various professional speakers. Speakers are always looking for ways to provide quality information specific to their presentations. They might use your content in a handout, or perhaps for sale in the back of the room. Locate those speakers that fit within your audience and contact them. Find out their needs for their next presentation and work out a deal for them to resell your books. I’ve had many speakers use my articles in their presentations and the exposure and feedback has been overwhelming.

Of course, you should always locate affiliates to help sell your books. One way is to offer them a percentage of the gross sales or sell them copies of the books at a discount. Either way, you will have “agents” out pushing your books for you to make money for them, as well as for you.

Always provide a web site that boasts the benefits of your book. Use a book cover maker to create a book image on the web site. One quality book cover creator is called CoverFactory (http://www.ans2000.com/a2k_coverfactory.php) and provides numerous capabilities to generate professional looking covers for books, software, and services.

Free content is an important way to bring people to your site and let people know about your book. You can provide rewritten excerpts from your book as articles and submit them to various article announcement lists, press release sites, zines, and directories. I’ve been able to locate and associate with over 1,000 sites and lists that accept and publish my articles. This provides outstanding coverage for my sites, services, and products.

— Sales and Returns —

Since you are the publisher, you now have to determine how to handles sales. It’s important to define how you will handle direct sales and shipping, bulk sales, and affiliates. You want to ensure that your sales go smoothly as well as provide enough of a margin so that everyone profits.

When collecting funds, it’s important to accept credit cards through one of the popular merchant vendors. To minimize expenses and provide a common and secure payment mechanism, I use StormPay (http://www.stormpay.com) and PayPal (http://www.paypal.com). Since people have their likes and dislikes of online payment vendors, using both allows many different types of users to submit payments. Of course, you must always determine how to handle returns as part of a quality customer service program.

— What’s next? —

Obviously, the information provided here is merely an overview of the entire process. However, I am working on a book that provides all of the details of producing your own book under your own imprint. Publishing provides excellent return monetarily as well as through enhanced self-esteem. There is quite a feeling that comes with getting your message out there and having people return positive feedback. Perhaps, once you self-publish a few of your own titles, you can work on publishing other authors and open a full-fledged publishing house. In this day, such a venture is not unheard of!

I had some knowledge but if I was going to expand what I knew already I had to take the next step. For me it was to read that book and apply the information. Herein lays the key to how to avoid making the biggest mistakes first time authors make.

The first step is to acknowledge you don’t know something. Then you have to assess what you do know. Once you do that, then you work on where you want to go and what you want to accomplish? In my case I knew how to place my hands on the keys and type but I did not have the speed. I had come to realize that if I was going to get a job with promise for promotion after the birth of my son, I needed to at least be able to type with speed.

As a first time author, what is your goal, either you desire to have someone publish your book, or you plan to do it yourself? If you are planning to have it done, who can get done what you need? You have heard about publishers. You know that is what you need. What you don’t know is that there are different types that can be used to accomplish your goal. If you go on the internet and type in publisher, or publishing, you’re talking thousands to millions, which adds to the confusion.

Where do you start? You need information that can help you to understand what each type does and how you can effectively use them to get where you want to go. Your research quickly reveals that one process is faster than the other, which has led to the rise of more and more publishing options.

Publishers are classified as traditional and non-traditional. The traditional publisher buys the rights to your book, arranges for the printing and distribution, through marketing to the reading public. There are upfront costs prior to the traditional publisher buying the rights to your book. The non-traditional publisher, sometimes called vanity presses, or self-publish, or print on demand provides all of the services of a traditional publisher to prepare a book for the market, with one exception, the author pays for all the services from idea to finish product, plus marketing.

What will work for you depends on how impatient you are and how much you are willing to invest. The traditional publishing method can take years. It will never be over night. You will spend time sending query letters, attempting to sell editors on why your manuscript is the next best thing since slice bread. Yes, and rejection is a part of that.

There is no doubt the non-traditional methods are faster. Having access to a great editor will make a world of difference using this method. Find an editor that would be willing to let you sample their expertise for a small fee so that you can get a feel for that person’s capabilities.

The non-traditional publishers will be most visible online. How will you know you are dealing with a non-traditional publisher? If they charge a fee to produce your book, then you have a non-traditional publisher. The traditional publishers will not be that visible online. You can access them through books like the latest Writer’s Market, or get the online version. This book also contains some non-traditional publishers as well as tips and samples of query letters you can use to work the traditional publishers’ market.

With the non-traditional publishers you are shopping for the best price, for the most services. What you want done depends on your manuscript need. If you need editing, or proofreading, then you look for those who can provide that service. Some also provide a marketing package. Don’t be fooled by this by any means. Those marketing packages help you to position yourself to make book sales, but will not be an all out launch to sell your books. You will still have to actively work at marketing.

Once you have assessed the package, examine how easy it will be to upload it to their site. Some are more complicated. Work with non-traditional publishers you can talk with periodically as your book is being produced. If they have no patience with you, this might not be the best choice. Spend your money with people who will take the time to help you to understand what they are doing for you.

Go over everything before you submit. Make sure you personally proof your final prior to submission. If you hire a proofreader and editor clarify what exactly they are going to do; get it in writing, either by you sending an email reiterating what has been discussed, or asking them to send you something. You may want to find out if they will make the corrections. There maybe an additional charge but it will be worth it. That way you can focus on the re-reading and not doing both functions. If you negotiate a flat rate, ask if they would include a final read as part of that service. Use the services of proofreaders and editors before you submit your manuscript to traditional publishers.

The best part of becoming a published author, if you decide you can’t wait to be picked up by a traditional publisher and you want to self-publish, you can continue querying the traditional publisher. The door to the traditional publisher is not closed because you self-publish.

Though traditional publishers have cornered the market in the past, leaving many writers to give up in despair, the self-published markets have made splashes that have caused traditional publishers to race to the acquisition of some of these self-published works. There has never been a better time to publish a book. Get it done and enjoy the journey. It will be the best decision you ever made.

It is your dream to have your book in every bookstore in the country, perhaps even in several countries. But wait, have you planned beyond bookstore sales? Many authors are unaware that there are many markets for books beyond the bookstores. The bookstores may be your first market, but there are many other “hidden” markets, and here are some key book marketing tips to help you tap into those markets.

Let’s begin with the job of writing the book. When you put “pen to paper”, it is important that you focus on one audience but write for many markets. Let’s begin by identifying why you are writing a book. Some people merely want to be a published author, giving them claim to a copyright and their name on a book. That is satisfaction enough. They don’t care about the financial return or the development of writing or publishing as a career. Other people just want to write a family history and sell it to their extended family. Some people are interested only in selling to the attendees of their seminars. Many others, however, want to sell thousands of books in as many markets as possible. Decide at the beginning of the writing process why you are writing so that you can determine whether or not you are creating a business venture.

Once you have established your reason for writing, move on to what you are writing about. Don’t try to be all things to all people or the encyclopedic source of all information on a subject. Choose an area of a subject with which you are very familiar and develop your topic well so that you don’t overwhelm or bore your readers. For instance, if you are writing a cookbook, don’t try to be The Joy of Cooking – that’s already been done. Instead, write about a category of recipes, such as heritage recipes, or recipes of a region or culture, or recipes from famous restaurants, etc. Your goal is to make your book different, and better, than other cookbooks.

Having now decided on the why and the what, focus on the who, meaning who will buy your book. You believe that many people will be interested in your book, but let’s define “many”. Do you mean all of the people in your interest group, your church or your workplace, or do you mean everyone? A word of caution, though – there is NO book that is for everyone. Sure, everyone may need your book but not everyone will want it. If your book is a healthy lifestyle cookbook, everyone might need it, but only people who actually want to be healthy will buy it. Do some research on who those people are and where they are likely to actually buy your book. Understand their demographics: age group, income level, shopping habits, activities, etc. Now write for them. What information are your target readers looking for? Is their a gap in the information about a subject that is very familiar to you or in which you have the credentials to fill the gap? Make sure that your book solves a problem or problems for the reader, or make sure that your book will increase the well being of the reader. Avoid falling into the trap of writing to make yourself feel better – you are not the one who will buy your book. Or if you are, you are the only buyer that you will have!

The why, what and who now being defined, you can turn your attention to the where you can sell your book. Because there are many markets for books, decide early in the writing process just what those markets are and write to sell your book in those markets.

It is likely that the first market that will come to mind is traditional book stores, and of course they can be a vital part of your sales. Do your research in getting to know your competition on the book store shelves, i.e., look at the other books that have been written in your genre. What writing style is most appealing to a wide audience? Is there a gap in the information provided in the other books? Are there problems that have not been addressed? Find the needs and fill them. When you are satisfied with the information that you are providing, think about what will attract the book store buyers. They will want to know about your planned publicity campaign. If you want people to buy your book in book stores, you are responsible for letting people know that your book is available, thereby driving buyers to the stores.

Besides book stores, books are purchased in the nontraditional book market by display retailers, book clubs, catalogs, gift retailers, volume buyers (think Costco and Price Club), corporations, foundations and foreign markets. These markets are considered “hidden” because they exist outside the usual bookstore market, yet they account for many millions of dollars each year in book sales. In fact, we sell thousands of books to buyers like these every year (for more about our Book Marketing tips and secrets click here: Book Marketing Tips). These markets, however, do not buy any and every book. They are looking for books that appeal to their customers.

For instance, if you are writing a book about spiritual experiences, think about which of those markets will likely buy your book. Will you approach book clubs? If yes, which book clubs – those that specialize in spiritual books only, or those that market to the general public? Will you approach the gift market or catalogs? Each market evaluates its purchases for its own clientele. Book clubs that target the religious book reader have a greater interest in spiritual books than do general interest book clubs. Volume buyers, catalogs and gift buyers (unless they target a religious market), display retailers and corporations will very seldom buy a spiritual book. Foreign markets, however, are often very interested.

Even if your book is written for the general book trade, you can still think of corporations that might be able to use your book as a promotional item. Make a list of corporations that could be interested in your book and make sure that your writing supports their products or philosophy, and that what you are writing about will solve some problems for the corporate clients. For instance, one cookbook was targeted at busy people who want to follow a healthy lifestyle. It became a bestseller very quickly in the traditional book trade, but sales exploded when it was sold to pharmaceutical companies who used the book as support information for clients who needed to achieve a healthy weight. The book also sold successfully in foreign markets, to catalogs, as fund raisers and to shopping malls as a customer reward.

The point is: you need to know how to slant your writing for your markets. You can sometimes get around the road blocks by giving your book the look and feel of a gift book rather than one that is a “serious read”. Don’t give your book the look and feel of a thesis. Many volume buyers are looking for broad interest books that people buy on impulse as gifts. This approach to writing increases your market tremendously, so if you want to appeal to a very large audience, approach your subject from a much “lighter” angle.

However, if you are a professional speaker who knows that you have a very good chance of selling your book to your seminar attendees, and perhaps to the corporations who hire you, writing for a very broad market is not necessary. You are not even trying to sell to the impulse buyer. Your buyer is already looking for a source of expertise such as yours.

If you are planning to sell your book primarily from a website to a specific type of buyer, someone who is searching the internet for answers to a concern or problem, you can be as specific as you like. The general public, again in this instance, is not your market – you already have enough buyers to make you very successful.

So, before you begin the writing process, make an outline of your book. Then, look at your list of potential buyers. Have you filled their needs? If not, can you add information or chapters to your book that will increase the likelihood of sales to those buyers? If you want to sell thousands of books, think about the end user of your book and write for them, not for yourself. That is the ultimate book marketing tip. See you on the bestseller list!

© Copyright 2004 Ink Tree Ltd.

For example is if you are currently searching a car for the whole family, surely you should purchase family car with comfort and huge body so all of your family fit to the car rather than purchase sport car. However, people just don’t know where they should go to find the complete information about the right car for them. Thecarconnection.com is the best site you should give a visit in this matter. Are you looking for information about the honda pilot’s features or benefits that you can get from subaru impreza if compared to the previous series of Subaru, or you prefer to purchase toyota land cruiser for your off road hobby? Don’t look further because you have come to the right place.

There is no the better place you should go for objective review of a certain car brands but this site.

Having a smoothly flowing presentation hinges on having successful transitions as you carry on from point to point. Even your transitions do need some level of planning. As your audience processes the information you present in their minds, jerky transitions become hard to follow and comprehend. You could potentially lose your listeners in a transition without even realizing it and by the time they catch your decision, they’ll have missed 2/3 of the next point you’re trying to make. Here are some examples you can readily implement into your presentation to make it a success!

- Use bridge words or phrases. It is these that are the words like “finally”, ” even so”, “in addition”, ” what is more” and “meanwhile”. This bridge helps your guests to stay connected with your warning. These words or phrases represent linkages between the points you make.

- Use the identical word or idea twice. You can say, “A similar idea is that…” or “this is what people see… this is what people think…”.

- Ask a query. Engage your guests and emphasize the points you are endeavoring to make. “Was there ever an occasion when…” “How nearly all of you…”

- Refer back to information A long time ago stated in your presentation. “Don’t forget when I told you earlier…”

- Review the points you’ll be making or the point you’ve made. Itemize them one at a time. You can say, “There are 5 important concepts to know…”

- Use a visual. Use a prop to finalize your point or even introduce the next point you are planning to make. Insert a humorous cartoon or image for your guests to concentrate on.

- Use a pause. Give your listeners a short time to remember what you only said. You can likewise introduce a dramatic pause for evoking emotions.

- Use physical movement or a change in the tone of your voice. Walk different components of the stage. Use different gestures or postures to emphasize what you mean. Change your tone of voice as you are speaking.

- Use testimonials or a personal story. Let your viewers know what other people are saying about what you’re discussing. Make your points more relatable by telling your audience how you or someone else handled the issue or problem.

About the most commonplace mistakes that professional speakers make is that they don’t use transitions in their presentation. You could potentially lose your audience because they aren’t processing your information as quick as you want them to. Another commonplace mistake is that the transitions used are not long enough. Transitions are processing times for your viewers. It gives them a chance to catch up to where you are at in delivering your moral. The last most commonplace mistake produced using using transitions are that the identical transition is used over and once more in a presentation. Vary your transitions and your presentation become more interesting.

While only representing a tiny portion of your presentation, transitions are powerful tools you can employ to keep your listeners tuned in to what you need to say. If you are not seeing the success you’d love to see with your guests, think about working on improving your transitions.

When writing copy of any kind, the most important thing for the writer to do is write amazing, attention grabbing headlines. This is the first thing your reader will see. If you bore them, they WILL go away! As a network marketer, that is NOT what’s going to let you bring home the bacon.

In the interest of helping my fellow marketers become better headline writers, I’m going to share with you what I’ve found to be the five most essential elements to writing powerful, effective headlines. Or what I consider the “Golden Rules.”

So, in no particular order, let’s begin.

#1 Golden Rule To Write The Best Headlines: Make you headlines conversational.

By making them conversational, they will be more engaging for the reader. This should be the goal of all of your copy writing, but especially your headlines. By writing how people talk, you will have them instantly engaged.

#2 Golden Rule To Write The Best Headlines: Enter the conversation already going on in the reader’s thoughts.

This piece of advice was originally presented by copywriting genius Robert Collier, and has withstood the test of time. This could very well be the single most important thing to remember when writing headlines, so use it often.

#3 Golden Rule To Write The Best Headlines: Understand that the primary motivation of the headline is getting your reader to read the next line.

Create a sense of mystery and intrigue that will keep your reader hungry for more. Make them feel like they have no choice but to keep going till the end.

#4 Golden Rule To Write The Best Headlines: Ask the reader an intriguing question.

This is a fantastic way to get your reader involved. Keep your question open-ended and include a benefit. Don’t ask any questions that can be easily answered, because your reader will probably lose interest right away.
And finally,

#5 Golden Rule To Write The Best Headlines: Dramatize the benefits of your product or service.

People crave action, so show them the exhilaration your product or service can give by laying it on thick.

It is my heartfelt desire to provide my readers with content that they find useful and entertaining. If you’ve found any value in the information presented in this article, please feel free to let me know. Your candor is greatly appreciated.

A workshop is a life-changing opportunity for everyone. Some attendees may learn nothing but may meet someone important to their future. Some attendees may feel they’ve learned nothing but, years later, that workshop information aids them. No matter what we do to help the learning, it is up to attendees whether they take up the opportunity or not.

So, let’s make it as amazing as possible but not get too upset if some attendees don’t see the value that everyone else did – be a little gentle with yourself. Let’s see what we can do to make it an amazing event, anyway!

1. Preparation

Be there early, set up, make sure you have more than you need for attendees (paper, pens, crayons, seats, desks, food and drink) and make sure all the equipment you need works – overhead projector, data-show, whiteboard pens and duster (eraser), microphone, music, wall posters, your advertising material for your next workshops, your business cards, assessment forms.

2. Welcome

Introduce yourself to every attendee as they come in (or have someone in your team do this) as they’re coming into your space, your “home”. As guests, they’re unsure, fearful even. Start relaxing them before the workshop starts and they’ll participate earlier on. This makes it easier for you… and them!

Start with an ice-breaker (see my article called Running Workshops – Great Ice-Breakers) so they can feel more comfortable with you, the other attendees and the venue.

3. Learning styles

They say that we all learn via one of seven ways. You will have a learning style and if it’s, say, talking, you’ll prefer standing and talking. Those who do not learn best that way (six sevenths of your group) will find it difficult to keep focused if that’s all you do. Try to have as many different styles catered for by having:

1. Auditory – facilitator talks.
2. Visual – whiteboard, powerpoint or some visual presentation.
3. Music – soft, background music playing at the start and during breaks.
4. Kinesthetic – action activities.
5. Group – small-group discussions.
6. Meditative – time for quiet, solo consideration.
7. Verbal – opportunity for them to address the group.

It may be hard to incorporate all these learning styles but the more you have interspersed throughout, the more they will get from your presentation.

4. Ending

Have a way for people to acknowledge each other – maybe they each write their name on a piece of paper and it gets passed around for everyone else to write a positive comment (anonymous or otherwise) on.

5. Assessments

Don’t forget to have assessments forms completed – how else will you know how to improve next time? See my article Running Workshops – How to Get the Right Feedback and What to Do With it.

Public Speaking at Any Time

Why do you need to practice impromptu speaking? So you can speak quickly and professionally without prior rehearsal. In short, practice will position you to be able to extemporize. How many times have you wished that you could easily voice your opinions on the spur-of-the-moment without feeling like we you were choking on your words and couldn’t seem to get anything out your mouth that was coherent?

Impromptu speaking skills improve oral expression of thought, creativity in voicing your opinion, and enhance your confidence in public speaking situations. The benefits are numerous; being able to think quickly on your feet and verbalize in an articulate manner greatly improves leadership and communication skills.

The more often you allow yourself to be exposed to unexpected questions, the more readily you can relax in social situations, the interviewing process, and just defending your position on whatever topic is presented to you. When you realize you have the ability to deal with the unexpected, the surprise question won’t leave you quaking in your boots.

As you develop the process to put yourself through a regimen of learning for impromptu speaking, make it fun and use the tips below to make it effective:

o Set aside a time every week to practice with a friend or several friends. You can do it by yourself with questions on cards that you randomly draw, but it will be more interesting when you get together with a buddy to learn.
o Be creative – think out of the box.
o Choose topics that range from humorous to serious themes.
o Arrange the topics to center around one subject until you become more confident, than start to mix them up on various topics.
o Use positive words when you create topics – even if it is a controversial issue.
o If you use a closed ended question (answer is yes or no), make certain that the response is backed up with reasons to support the point of view. It is much more effective to use “news reporters questions that begins with how, when, what, where, or why.

Investing time in practicing impromptu speaking is a plus for everyone. You develop skills that will serve you well in every area of your life, and help make the people around you more comfortable in their conversations with you. Go ahead, take a chance! By the way, could you tell us about the first time you went out on a date?