Posts Tagged ‘commitment’
Discount Book Clubs: Basic Facts
A book club is a commercial (usually mail order) enterprise through which selected books are sold directly to the public at a price significantly below the recommended retail price in return for a commitment to buy a particular number of books over an agreed period of time.
There are two basic types of book clubs: commitment book clubs and continuity book clubs.
Commitment book clubs feature attractive introductory offers containing several books for a symbolic price (for example 6 books for 99ยข or 4 books for 1$ each) in exchange for a commitment to buy a few more books at the regular club price within a certain timeframe; usually this means 2-4 books within a year or two. The club price incorporates a considerable discount, which can be anywhere from 30-80%, in some cases even more.
