Mobile App Translation

Google have recently announced that the mobile industry has taken over the search engines, great news for the mobile-app industry – just don’t get left behind and make sure the quality of your translations is second to none.

The translation of mobile devices and apps has become a massively growing market and as such, the need for expert translators has created a whole new ‘type’ of professional translator.

Not only does a translator need to understand the subject matter but they need to have an understanding of systems like never before.

Our translators are fully trained experts and know exactly how to achieve your goal. Our processes are top notch but each customer has a different need and each project needs to be carefully planned.

Quality translation is above all the most important factor and it really doesn’t have to be rocket science, you just need the right people behind you every step of the way.

How can we help you?

If you are serious about expansion into international retail markets, then it is vital to understand that in order for your product to be successful from an m-commerce perspective, that you take the necessary steps and invest in a localised version of your retail app.

As a retailer it is vital that you understand that your international consumers expect to see your information in their language. So, just as you would ensure that your website is in the language of the country you are looking into expand, your app must also be in line with this objective.

What else do you need?

  • You will need to ensure that your descriptions and information are translated into the target language of your country. Labels, screens, messages, promotions, check-out methods need to all be localised.
  • We will translate your app into your required language.
  • We will ensure that your app is localised and transcreated to your target market (materials, keywords, text and images for example) whilst respecting your design layout so that your app is the most successful in your target market.

So what does this mean for your business if you are looking to expand abroad?

With statistics from PayPal demonstrating that mobile shopping is expected to account for $291 billion in 2016, then it is evident to see that this is a global trend not to be missed out on.

Google recently announced that desktop web design is becoming a thing of the past and the mobile industry has taken over so, don’t get left behind.

What about apps?

As PayPal states 64% of smartphone owners use apps for their purchases. Why? The use of an app is seen as being more time-efficient, straightforward and payment is instantly confirmed. Discounts and promotions are another incentive for consumers to use these apps as well.

Access new markets – become an international market leader – develop your app for your international target market with Lingua Translations!

Privacy and Non-Disclosure

We fully understand that your documents may contain highly confidential information. This is why our linguists are obliged to sign a Non-Disclosure Agreement (NDA) when they join our team to ensure that the content of your documents remains private, guaranteeing your peace of mind.

Desktop Publishing

We are experts in DTP as well as multimedia translation and understand the importance of your app being presented in the correct way.

Who are the main leaders in terms of mobile commerce?

Currently 20% of PayPal global purchases are from mobile devices with this forecast to reach 42% by 2016.

China, Turkey and the United Arab Emirates are the countries in the world where most mobile purchasing takes place and these consumers tend to be in the 18-34 age bracket.

European countries and South America also are markets where m-commerce is expanding.

 

24/7 industry

Since the advent of mobile devices, the psychology behind consumerism has changed and consumers are adopting a 24/7 approach to consumerism. Retail is no longer something which is kept for weekends or evenings. The increasing presence of mobile devices and specialist retail apps means that most people are constantly in a consumer mood, able to make their purchase at any moment of the day from their mobile device. Seasonal sales are in particular, an attractive incentive for purchasing for m-commerce users.

Some interesting facts

Modern day spice routes characterised by the increase in e-commerce are a well-known global trend. However technology is constantly evolving and there is widespread use of mobile devices and apps in the retail sector. It is vital therefore that apps and websites are localised by translating them into different languages, in order to achieve commercial success overseas.

Whether you are for or against the use of mobile devices and apps, there is no doubt that the growing trend for m-commerce and retailers need to stay on the ball if they are going to use such devices and apps to expand into international markets.

Generally, smaller consumer goods tend to be purchased via mobile devices and apps, for example, clothes, beauty products, flowers and food than larger goods for example soft furnishings etc. The latter will more likely be researched more via a mobile device than actually purchased in store for obvious reasons.

Although credit card security on mobile devices is an area where some people feel wary, there is no doubt that anti-fraud technology is working hard to resolve this issue.

 

TUI TRAVEL GROUP

Ian Chapman – Director of Holiday Experience –

“Lingua Translations provides instant multi-lingual options for TUI’s 24/7 Holidayline, so 24 hours a day, 365 days of the year TUI’s customers are connected to an interpreter instantaneously. This service is designed to help holidaymakers who find themselves in difficulty and require non-English language assistance.

The service offered by Lingua Translations provides us with instant translation for every destination we travel to, and has proved invaluable.”

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