Archive for the ‘Copywriting’ Category
The Art of Copywriting – What You Need to Know
Copywriting is portrayed as something of a dark art by those in the industry, but in truth there is no mystery to the subject and many people make decent money writing copy for adverts and other published items. Copywriting has been around as long as advertising has existed, and the basic elements remain the same with subtle differences for the method of advertising concerned; remember that the internet is now a powerful advertising medium, and many adverts are written for online publication.
The headline: a headline is a vital part of any copywriting assignment, for a less that arresting headline will not draw in the buyers. Attention grabbing headlines in adverts and sales letters can have a considerable effect on the number of people who read the piece. For example:
“XYZ for sale” is less interesting than “Buy XYZ Now and Get Six Months Free!”
5 Golden Rules For Writing the Best Headlines
When writing copy of any kind, the most important thing for the writer to do is write amazing, attention grabbing headlines. This is the first thing your reader will see. If you bore them, they WILL go away! As a network marketer, that is NOT what’s going to let you bring home the bacon.
In the interest of helping my fellow marketers become better headline writers, I’m going to share with you what I’ve found to be the five most essential elements to writing powerful, effective headlines. Or what I consider the “Golden Rules.”
So, in no particular order, let’s begin.
#1 Golden Rule To Write The Best Headlines: Make you headlines conversational.
By making them conversational, they will be more engaging for the reader. This should be the goal of all of your copy writing, but especially your headlines. By writing how people talk, you will have them instantly engaged.
#2 Golden Rule To Write The Best Headlines: Enter the conversation already going on in the reader’s thoughts.
Copywriting Tips – How Confident Are You?
I love copywriters. The good ones have some of the biggest egos I have ever seen…and with good reason. What about you? If you’re first starting out as a copywriter, you might not be totally sure of yourself. However, if you want to make it in this business, you better get that ego in gear fast. This article explains why.
What a beginning copywriter may not seem to understand, usually because he’s just trying to make a few bucks, is that the fate of your client is in HIS hands. Think about it. This person is coming to you asking you to write a sales letter that is going to launch his product into six or ever seven figures.
But there is more to it than that, and the great copywriters at the Warrior Forum said it so much better than I ever could. See, a product creator, of whom I am one, wants a copywriter who believes in himself. He doesn’t want, as Mike Humphreys said so well, a copywriter who thinks “that maybe… well, possibly… they could write something that makes their clients a little bit of money.” Thanks Mike…you hit the nail on the head.
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