Lingua Translations

A couple of years ago, my wife and I were shopping for a new car. I remember clearly my response to the salesman who showed us the model we were interested in. It wasn’t, “Gee, that is a fine car!”(for I already knew that before I visited the lot). What I said was, “He’s a really nice guy”… just before I asked my wife, “Did you bring the checkbook?”

And Mrs. Merchant, the 4th grade teacher that I remember so fondly? I can say with certainty that I’ve never mused to myself: “Gosh, I loved the way she folded culture into that unit on South American geography. And her grasp of pre-algebra? Outstanding!”

No, my memories prompt me to think: “That woman changed my life – because she believed in me and showed me what I was capable of.”

In both these situations, my emotional response was what mattered.

It’s the same with the audiences for your speeches and presentations.

Human beings make important decisions because those choices feel right for them. They will justify their decisions with data and logic. But it’s EMOTION that turns people on, and drives the choices in their lives.

Persuasion begins with trust, not with information. Every time you talk to a customer, prospect, colleague, or stakeholder, an unvoiced understanding takes place: you (the speaker) are seeking to influence your listeners. You’re trying to change them in some way–positively and ethically, we hope. Change isn’t easy for anyone. It only occurs when the person to be changed trusts that you are worth listening to and believing in.

Let’s say that you happen to be one of those people that has a very limited vocabulary, understanding how to combine the same words into different sequences to impart different meanings can be very affective, here is a great example: “Sheila heard him screaming at her” or “Sheila heard her screaming at him” both of these sentences employ the exact same words, but by rearranging the order of the words “her” and “him” we were able to give the words different meanings. Grammar is the only thing that makes this possible. Grammar by definition is a languages set of rules that dictate the ordering and combining of words to make them into understandable sentences.

When children first begin to speak it is usually in short 2 or 3 word sentences, this is would be described as telegraphic, or short, simple sequences of words without tenses, plurals, or function. In order to develop the capability of making whole sentences children must first acquire the knowledge to to utilize other forms of speech. In the English language this means understanding how to use the correct subject verb order, as in ” Corey chased the dog.”

Grammatical skill in using morphemes is also necessary as they are the meaningful units that make up words. Morphemes have the responsibility of of marking nouns so they show possession and plurality, and verbs so that they will show tense. It should be noted the often times morphemes do make mistakes because they cannot decipher how to apply the appropriate rules at times. One example of this is that after understanding how to create the past tense verb tense using -ed or -d the rule may not be applied which can create nonwords like “beated.”

The Down-and-Dirty on Publishingâ??s Over-Promoted Technology

(Adapted from The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, by Peter Bowerman. Fanove, 2007. www.wellfedsp.com).

In a recent year, Xlibris, one of the big names in POD (Print-on-Demand), celebrated paying out their one-millionth dollar in royalties. The prior year, they helped authors publish more than 7,000 titles and sell over 300,000 books. Impressive, huh? Well, letâ??s do the math. $1 million for 7000 titles comes out to an average royalty of $149 each. Not exactly worth bragging aboutâ?¦

How POD Works

In the past few years, POD has generated a huge buzz in the industry, promising to â??provide the keys to the serious publishing kingdom for all those authors heretofore locked out of the gameâ? and other lofty claims. Not really. Remember, POD isnâ??t some â??miracleâ? or a â??publishing revolutionâ?; itâ??s just a printing technology, nothing more. Letâ??s try to separate the reality from the hype…

With POD, you submit your book to a POD publisher (AuthorHouse, iUniverse, Trafford, Xlibris and PublishAmerica are big players) in an electronic format, pay a fee (typically $400-1500 depending on the company and the marketing options selected; see below), theyâ??ll â??produceâ? your book and load it onto their system. No physical books are printed until someone orders one (i.e., through a bookstore).

POD â?? THE UPSIDES

POD makes sense for three particular scenarios:

Because of the potential for increasing business in the global market, many businesses are of necessity exploring foreign markets. This involves the tasks of signing documents in a language with which they may not be familiar and developing marketing procedures in this language also. The decision now is how to do the translating. There are three options for getting this service done.

You can take charge and do it yourself, hire an individual translator or hire a translation services Agency. Making your choice will be based on factors, which include your capabilities and resources, your needs and your budget.

You might be able to do it yourself. If you speak the targeted language fluently, you could develop the materials necessary for the task. If you do not speak the language, another choice for the do-it-yourselfers would be to have an employee who speaks the language do the job. There are problems with doing the projects yourself. A translation requires the translator to be extremely fluent in two languages. The translation requires more than the ability to speak two languages. The translator must be familiar with the topic being translated and be able to write and edit in the targeted language. It is best if the translator lives in the country for which the translation is intended. If they do not live there, at least the targeted language should be their native language.

They are in the form of teachings or information, which you get through the audio books. These books come in the form of verbal content, where the user can only use his one sense to hear. Basically, they are the verbal form of published books. You can find these books on different subjects like: non-fiction, literature, fiction, novels, cookery, entertainment-based and many more. There are unlimited varieties of books available in the audio books category. A reader can always get his type of topics in these books. Listening to these books is also a cultured style of relaxing. Those book lovers who don’t have the stamina to read the books after completing their work or job, so the audio books are the best source for them and keep them relaxing too. It can give you the peace of mind, as well as nurture your reading habit too.

Now, the audio books are also referred for studies and through these books studies have become more interesting. The educators and publishers join their hands together and come up with new ideas of reading the books. This concept does not involve reading, but listeningto the voice. Basically, they are in the audio version of any content, where the book is read aloud by a person with good reading skills. Sometimes the author himself reads his book. They read their books in a loud and clear manner, which gives a perfect feel from the readers point of view. These books are also fascinating for the small kids, which are packaged in a very creative manner. These children’s audio books are mostly found on poetry, literature and English readings format. These books represent that content with a good music and soothing sound effects.

Self publishing offers writers specially not very famous ones; such as myself a chance to get their work published by using their own money, which in essence comes down to somebody paying a publisher to publish his or her book. This creating a situation in which the publisher is left with little if any choice weather or not to publish the books they are paid to do so regardless of their quality of perhaps lack of which. All of this being in sharp contrast to before where, it was the publisher who decided which books got published or not and not always based on any real criteria, other then personal taste or just a premonition of which books would or perhaps would not sell.

Of course publishing a book, is for the most part very expensive, as it requires or at least it used to; typesetting and for several thousands of copies of the book in question to be printed with absolutely no guarantee that any were going to sell. This because the cost of printing was so high that it really did not pay to print any less then a certain number, as the cost of printing for instance one hundred copies was almost the same as printing 2000.